A Valentine’s Jewelry Guide: Answering your questions

Valentine’s Day is the perfect occasion to surprise someone special with a timeless piece of jewelry. For many, choosing the right gift can feel daunting—especially if it’s your first time buying jewelry. To help, we’ve compiled answers to the most common questions we receive from our (male) customers. Whether you're shopping online or visiting us in-store, this guide will help you find the perfect piece for your partner.

What jewelry is best for Valentine’s day?

Some pieces naturally suit this romantic holiday:

  • Infinity chain rings: A symbol of eternity, perfect for a serious commitment or promise.
  • Charms: Heart-shaped pendants or meaningful charms make thoughtful gifts.
  • Permanent bracelet: A subtle yet elegant choice, especially with personalisation options.
  • Earrings: Versatile and always appreciated, from classic studs to dazzling hoops.
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How do I choose a style that suits?

Think about their personality and what they typically wears:

  • Minimalist: Delicate chains, simple studs, or understated rings.
  • Bold: Statement earrings or layered necklaces.
  • Sentimental: Look for pieces that can be personalised with letters, birthstones or charms.


When in doubt, our staff can guide you to safe yet thoughtful options. Book a complimentary consultation (länk) and our stylist/store manager will assist you find the perfect gift.

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Rings and bracelets can be tricky without knowing her size, but don’t worry! Here are some tips:

  • Borrow a piece of jewelry she already wears and bring it to the store for measurement.
  • Ask a close friend or family member for help.
  • Choose an adjustable piece like a chain or bracelet to avoid sizing issues.

For rings, we recommend sizing up slightly. It’s easier to adjust down later than to resize a ring that’s too small.

This year, give a gift that’s both beautiful and meaningful with our selection of precious stones, each rich in energy and symbolism.

  • The Emerald, representing May, renews your outlook and brings strength to face challenges.
  • The Diamond, for April, offers clarity, resilience & clearing negativity.
  • The Blue Sapphire, for September, represents luck, loyalty, & love, making it a timeless gift.
Shop our fair trade stones

This year, give a gift that speaks volumes with our 14k gold Letter Labrets, each adorned with sparkling white diamonds. Perfect for piercings, these labrets are designed to be styled solo or paired with your favorite hoops and labrets, adding a personal touch to any look. Choose the letter that holds the most meaning, making it a thoughtful and unique gift.

If the letter you wish to gift is out of stock, simply email us to pre-order your special piece. Beautifully meaningful and effortlessly stylish, our Letter Labrets are the ultimate way to give a gift from the heart.

Shop our Letter labrets

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What is permanent jewelry

Permanent jewelry refers to a stunning piece, often a necklace or bracelet, that is expertly welded together, eliminating the need for a clasp. Just as there are myriad reasons for wearing traditional jewelry, there are equally compelling motivations for choosing permanent pieces.

Sophie Antonsson, founder of ENNUI Atelier, explains, "We developed ENNUI Linked with the concept of permanence in mind, highlighting the essence of 'unfussy luxury' by removing the clasp. We believe our customers will cherish the ENNUI Linked program, using it to mark special occasions or to seamlessly integrate a refined piece of jewelry into their everyday lives."

Whether you wish to celebrate the birth of a child or simply seek the convenience of a clasp-free bracelet, permanent jewelry offers a meaningful and elegant solution.

How does it work

The process of acquiring a piece of ENNUI Linked permanent jewelry is surprisingly swift and seamless. After selecting your desired chain and any accompanying charms, our expertly trained jewelers will measure for the perfect fit and expertly weld it to your wrist.

It’s that simple: choose a piece, get it fitted, and have it welded.

Since most chains are quite delicate, the welding itself is the quickest part of the process. However, as each piece requires precise fitting and adjustment by a skilled artisan, we recommend making an appointment in advance.

Bracelets are the most popular form of ENNUI Linked permanent jewelry, typically featuring a gold chain with or without additional charms. Anklets are similar to bracelets but generally require longer chains, resulting in a slightly higher cost. Necklaces can also be crafted as permanent pieces, providing a beautiful option for those seeking elegance in their everyday wear.

While many enjoy wearing gold bands or diamonds that they never remove, a permanent ring from ENNUI Linked is crafted from the same delicate gold chain as other permanent jewelry pieces and is fitted with the same level of precision.

About the service

Our Permanent Jewelry service offers a seamless blend of artistry and precision. Each piece is custom-fitted to your wrist, ankle, or neck, and welded for a clasp-free, effortless look. Whether it’s a symbol of connection, a celebration of self, or a timeless accessory, our permanent jewelry is designed to stay with you, no matter where life takes you.

Personalised Consultation: Work with our expert jewelers to find the perfect fit and style that complements your personality.

Premium materials: We use only high-quality hypoallergenic metals, including 18k gold and sterling silver, ensuring both durability and beauty.

Safe and Hygienic: Our professional-grade, contactless welding process ensures a safe, secure, and seamless finish that feels comfortable against your skin.